CRM Manager
About Yousign
Yousign (soon to be Youtrust) is a European Digital Trust provider, fully compliant with eIDAS and the highest European standards. Our three modules – electronic signatures, identity and document verification, and e-seals – can be used independently or combined within sector-specific workflows, ensuring simple, secure and legally compliant processes for SMEs and mid-sized companies.
Hosted and processed entirely in Europe, we guarantee sovereignty, transparency and reliability. As a certified B-Corp, we combine innovation with responsibility – building trust at the heart of every digital exchange.
We are entering a key moment as we expand from eSignature to the full Digital Trust chain.
About the role
Your mission
We're looking for a CRM Manager to join our Inbound Marketing team and accelerate the growth of our Self-Serve business.
Your role? Maximize free-to-paid conversion, upsell, and reactivation through personalized, data-driven CRM programs. You'll work closely with Revenue teams, with direct impact on our MRR.
What you'll do
Generate Self-Serve MRR (80% of your time)
You'll own the signup to paid conversion rate and lead all CRM initiatives designed to improve it:
Build and optimize cross-channel campaigns (email & in-app) that activate, convert, and expand our customer base
Test, learn, repeat: Run A/B tests, experiment with messaging, and continuously improve workflows
Launch automated programs using behavioral data-onboarding, nurturing, reactivation, upsell
Track what matters: Monitor and improve CVR, activation rate, engagement, churn, and CRM-driven MRR
Support teams across the business (20% of your time)
Bring your CRM expertise to other teams:
Co-manage our newsletter with the Brand team
Partner with Product on announcements and lifecycle updates
Support Sales, RevOps, and PMM on CRM-related needs
Provide clear reporting on all CRM initiatives
Day-to-day, you'll also:
Be our internal expert on Intercom and HubSpot (tool knowledge is a strong advantage)
Manage communication pressure: Make sure prospects and customers receive coherent, relevant, and well-timed messages
Own the cross-team editorial calendar for lifecycle, marketing, product, and brand communications - ensuring alignment and a smooth customer experience
Keep data clean, reliable, and lifecycle management consistent across all touchpoints
What you bring
3+ years as a CRM Manager or similar role, ideally in SaaS or product-led environments
Data-driven approach: You're comfortable with metrics, cohorts, dashboards, and experiment design
Strong grasp of CRM best practices – automation, segmentation, lifecycle messaging
Business acumen: You evaluate ROI and prioritize accordingly
Excellent writing skills in French (native) and English
Customer-centric mindset with an understanding of product-driven communication
Ability to juggle multiple projects and collaborate across teams
Recruitment process
1 Interview TAM with Laila, Talent Acquisition Manager – 30 min
2 Interview with Lara, Hiring Manager – deep dive into your experience – 45 min
3 Case study presentation – showcase your strategic approach – 1 hour
4 Final conversation with Sophie, Director of Inbound Marketing – culture fit & vision alignment – 30 min
Benefits
BSPCE (ESOP) - stock options.
Meal vouchers (Swile): €10.50/day, 50% covered by Yousign.
Health insurance (Alan): Basic plan at €62.50/month, 50% covered by Yousign.
Life & disability insurance: 100% employer-covered.
Wellbeing: Axomove (4 physio sessions) and Moka.care (4 therapy/coaching sessions).
Transportation: 50% reimbursement for public transport for hybrid workers.
Leeto: Access to numerous employee discounts (cinema, travel, leisure, sports, etc.).
Time off: 10 RTT days/year, plus menstrual leave, parenthood benefits, seniority days, and “journée de solidarité.”
Additional benefits: 1 volunteering day/year, learning & development budget, and more.
Why join Yousign now?
A mission that matters in a world challenged by AI-driven fraud
A vision built on integrity
A European & sovereign platform
A certified B Corp
The golden age of Yousign
- Locations
- Paris
- Remote status
- Temporarily Remote
- Salary
- €47 000 - €53 000
Paris
-
Avantage 1
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Avantage 2
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Avantage 3
Proposez vous par exemple des subventions de bien-être ou des avantages similaires.
Workplace & Culture
At Yousign, we want to advocate for the well-being of our employees, so that the collaborative adventure we just
talked about is as fulfilling as possible.
That’s why we offer:
- flex office. Phenomenal offices in Paris, at the Place de la Concorde, and on the marina of Caen, the historical
headquarters of the company. ⛵Full-remote is possible for a large part of the teams,
- asynchronous work. We communicate both synchronously and asynchronously with tools that make this
distance more pleasant: Slack, Notion, Discord, Google Workplace, etc.
- unifying team building. We all meet together to exchange formally but also for fun!
- sports. Many yousigners like to be energized by doing sports activities or even competitions together or
individually,
- ecology. We advocate the "0 paper" policy, the use of compost, public transportation...and many other things!
We also have a partnership with Ecotree: for every 10 clients we plant a tree to reduce our carbon footprint.
Today, this represents more than 1,200 trees.
About Yousign
Sign. Verify. Seal. For seamless trust.
Yousign (soon to be Youtrust) is a European Digital Trust provider, fully compliant with eIDAS and the highest European standards.
Our three modules, electronic signatures, identity and document verification, and e-seals, can be used independently or combined within sector specific workflows, ensuring simple, secure, and legally compliant processes for SMEs and mid-sized companies.
Entirely hosted and processed in Europe, Yousign (soon to be Youtrust) guarantees sovereignty, transparency, and reliability.
Certified B Corp, we combine innovation with responsibility – building trust at the heart of every digital exchange.
Already working at Yousign?
Let’s recruit together and find your next colleague.